Marco Buscaglia

Content strategy

High quality content that moves readers to act. 

Moving beyond 'storytelling' 

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Sure, it's a buzzword, but the reason today's content providers are so focused on storytelling is because it works. OK, let's rephrase that. It works when it's done right. But what if your content provider is telling the wrong stories about you or your business? What if the ocean of text, photos, graphics, audio and video are painting your business in ineffective, uninteresting and sometimes incorrect colors? While telling stories is important, it won't do you any good if those stories are leading your audience in the wrong different direction. That's why Bus 64 takes the time to meet with you in order to come to a complete understanding of your goals and needs. We want to know who you are, what you're promoting and your short- and long-term goals. Only then will we be able to craft content to best serve you. And we're not going to ask you to answer a long questionnaire – one that you'll fill with cut-and-paste answers anyway – about your latest numbers and last year's profit margins. Instead, we'll talk to you face to face or over the phone, finding out what makes you and your product or service unique, and then we'll take that information and, with your guidance, create a presence that perfectly sums up you and your business. 

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