Resume

Marco Buscaglia
writer, editor, content strategist

I’m a writer, editor, and content curator with more than 30 years of experience producing clear, effective, and engaging content across various industries, including employment, healthcare, technology, education, and branded media. I’ve worked with organizations such as AT&T, Blue Cross Blue Shield of Illinois, and Tribune Content Agency, developing a range of content including executive messaging, UX copy, health features, career columns, and sponsored campaigns.
Over the years, I’ve built a reputation for effective and entertaining storytelling, with a focus on consistency and the ability to adapt voice and tone to fit diverse audiences and platforms. My subject-matter experience covers various industries, including careers, health, technology, automotive, education, and more, always with a focus on quality, clarity, and connection.
Earlier this year, I experienced a professional setback tied to a content oversight involving AI-generated background material. It was an honest mistake, but one for which I take full responsibility. That experience reminded me of the importance of editorial standards while making it clear that strong, thoughtful processes are just as important as the final product. It strengthened my commitment to accuracy, accountability, and the fundamentals of quality content.
I'm committed to creating meaningful work that values precision, thoughtful curation, and the power of clear communication across diverse disciplines.

Content Consistency Specialist
AT&T Design Technology (remote contractor), Austin, TX
April 2022 – June 2025
-Edited high-level proposals and presentation decks for narrative flow, clarity, engagement, and editorial consistency
-Contributed to evolving style guides, establishing best practices for tone, grammar, terminology, accessibility, and readability

Web Content Analyst
Blue Cross Blue Shield of Illinois (remote contractor), Chicago
Nov 2020 – Mar 2022
-Authored and refined UX/UI copy for customer website update
-Developed content review checklists, working with cross-functional teams on applying the BCBSIL style guide

Contributing Writer and Editor
Tribune Content Agency, Chicago
Feb 2015 – May 2025
-Wrote career-centered utilitarian content for Tribune newspapers (2015-25)
-Assigned and edited “In Good Health” newsletter and Underwriters Laboratories in-house magazine; wrote auto tips column (2017-19)
-Wrote sponsored stories for Jack Daniels/NCAA packages (2015-16)
-Rewrote syndicated columnist and cartoonist bios for TCA’s digital platforms, ensuring consistency and SEO best practices (2015)

The Daily Meal, Chicago
March - December 2021
-Edited and fact-checked stories, slideshows and recipes

American Health Information Management Association, Chicago
June 2019 - September 2020
-Edited stories for monthly journal and wrote profiles for website

American Society of Plastic Surgeons, Arlington Heights, Illinois
March 2015 - August 2017
-Organized, edited and oversaw production of program for annual conference
-Wrote press releases and contributed stories to association publications during summer months

Bank Administration Institute, Chicago
March 2015 - January 2019
-Wrote occasional industry-related news; profiled banking leaders and BAI members

PR Newswire, Chicago
March 2015
-Created “What is advertorial” for prospective clients

Yuppie Puppy, Oak Park, Illinois
November 2016 - December 2018
• Ghostwrote a biweekly column on dog care

Senior Editor
Tribune Brand Publishing, Chicago
2014 - 2015
• Conceptualized, assigned, edited and wrote content for Tribune Company’s Branded Content initiative, providing stories, briefs, slideshows, lists and round-ups for Tribune newspapers, including Chicago Tribune, Orlando Sentinel, Los Angeles Times and others. 
• Clients: Allstate, Macy’s, McDonald’s, Northern Indiana Tourism Bureau, Embassy Hair Clinic, Direct Energy, ForSaleByOwner.com, Baer’s Furniture Stores and others.

Editorial Director
Tribune Content Agency Custom Content, Chicago
2001 - 2013
• Planned and implemented coverage of the job market each week for the CareerBuilder page — the front or back page of the Sunday job section for all Tribune and McClatchy newspapers, including the Chicago Tribune, the Los Angeles Times, the Miami Herald, the Philadelphia Inquirer, the Baltimore Sun, the San Jose Mercury News and more than 30 others, reaching more than 25 million readers each week.
• Planned, assigned and edited 26 special sections each year on home and garden, retirement, health care, travel, real estate and more. 
• Conceptualized and directed the industry’s first website designed to provide a la carte stories and images to websites and newspapers special sections.
• Managed editorial, design and freelance staff and budgets; helped manage sales and marketing staff; served as point of contact for managers at Tribune and McClatchy newspapers.

Editor/Product Manager
Tribune Media Services, Campus, Chicago
1998-2001
• Responsible for budget, marketing plan, story assignment, editing and daily production for nation’s largest news and photo service for college newspapers.
• Enacted business plan, reduced expenses; increased educational value of service.
• Expanded Campus Correspondent program, which involved more than 40 journalism students from colleges across the country; coordinated student-submitted stories and led efforts to work together on various projects. 
• Supervised editorial staff; co-managed sales staff.

Producer
Tribune Media Services, Interactive, Chicago
1995-98
• Part of the team that helped launch ChicagoTribune.com in March 1996. 
• Helped create prototype and live page for breaking news section of site
• Covered a.m. shift monitoring national and international news.
• Selected, developed, edited, enhanced and updated breaking news stories for shared use among Tribune publishing units, including ChicagoTribune.com, OrlandoSentinel.com, LATimes.com, BaltimoreSun.com and others.

Reporter
Tribune Media Services, College Press
1994-1995
• Covered general news assignments for college wire service, cultivating sources for stories on government, education and athletics.
• Helped the White House press office coordinate College Media Day, an opportunity for college journalists to visit the White House and meet with the Clinton administration and cabinet. 
• Wrote extensive coverage of the AmeriCorps program during its launch and initial year, which included interviews with President Bill Clinton, Secretary of Housing and Urban Development Henry Cisneros and Secretary of Labor Robert Reich. 

Editor
Park Ridge Times Herald, Chicago Suburban Times
1991-1994
• Responsible for editorial content of the Park Ridge Times Herald, including news stories, features, photo captions, headlines and editorials.
• Worked on several series, including pieces on gun sales in the suburbs, discrimination in schools and O'Hare anti-expansion efforts. 

ADDITIONAL EXPERIENCE

• Composition instructor, Roosevelt University, 2009-present
• Freelance writer, 1992-present
• Writing tutor, 2011-2019
• College essay consultant, 2013-2016
• Fiction published in the Chicago Reader

EDUCATION

DePaul University, Chicago, Ill. – Master of Arts - Writing, 2009
Illinois State University, Normal, Ill. – Bachelor of Science – English/Writing, 1991 

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